I came across this article today by chance http://http://www.ofcom.org.uk/bulletins/comp_bull_index/comp_bull_ocases/open_all/cw_838/ and I think it adds weight to my view that blogging is certainly a new PR trend but it also highlights the importance of companies keeping up to date with their blogs.
Carphone Warehouse already have such a bad reputation for poor customer service that Charles Dunstone certainly hasn't done himself any favours!
But as for it being a no-no for Chief Executives to employ somebody else to write their blog - I simply can't see any Chief Executive having the time to spend on blogging so it will be interesting to see how this develops over the next 12 months.
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